Cash for Kilos: Study Finds Cash Prizes Help Men Shed Weight


A UK study published in JAMA found that offering cash prizes could help men with obesity to lose weight. The “Game of Stones” trial involved 585 men in Glasgow, Scotland, who received motivational text messages with or without cash incentives. Those who received both lost about 5% of their starting weight, compared to 3% for those who only got text messages and 1% for the control group. The study highlighted the need for more male-centered weight loss programs and suggested that financial incentives could be a useful tool in promoting weight loss, especially for men who may not participate in other programs.

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