Should New Entrants Bother With Selling Point Solutions To Employers?

Employers are experiencing point solution fatigue from managing multiple solutions targeting specific conditions from different vendors. Some experts, like Christina Farr, suggest that startups should avoid targeting employers due to competition, lack of broad need, and difficulty unseating established companies. However, others believe there is still room for new entrants in the employer market. Employers now demand proven ROI and measurable outcomes from solutions. As the landscape evolves, partnerships and value-based arrangements are expected to increase, leading to potential consolidation. The key for startups is to demonstrate quick value and clear measurables to succeed with employers.

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