Search, Click, Enroll? What Clinical Trials Can Learn from E-commerce

Digital databases for clinical trials have revolutionized healthcare by providing crucial information to patients and physicians. However, the sheer size and lack of standardization in these databases can make it challenging to find relevant trials. New technological advances are being developed to improve the search process, similar to how e-commerce platforms simplify product searches. Challenges with clinical trial databases include unstructured data, inconsistent eligibility criteria, and outdated information. By adopting features from e-commerce platforms such as detailed descriptions, filters, prioritized results, autofill features, and AI-powered search tools, the healthcare industry can enhance the search experience and provide more accurate and accessible information on clinical trials.

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