Smokers’ views on e-cigarette harm worsen, matching or exceeding concerns for cigarettes

A study in England examined harm perceptions of e-cigarettes compared to cigarettes among smokers. Many adult smokers believe e-cigarettes are as harmful as cigarettes due to media exaggeration of risks. Risk messages and outbreaks like EVALI and COVID-19 have influenced perceptions. The study found that harm perceptions of e-cigarettes have worsened over the last decade, with fewer smokers believing they are less harmful. Most smokers who do not vape do not think e-cigarettes are less harmful. Changes in perceptions have occurred over time and vary across age groups. Accurate support and messaging are crucial in addressing misperceptions.

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