16 Health Systems Help Launch Health & Wellness Marketplace

Vale Health, a new startup, was announced at a conference in Los Angeles, aiming to bridge the gap between traditional healthcare and wellness. Backed by 16 health systems, the platform connects consumers with products and services related to health and wellness issues like sleep, weight management, and muscle pain. CEO Bill Furlong highlighted the importance of helping consumers make informed decisions in the crowded health and wellness market. Vale guides users through assessments to provide personalized recommendations, such as weighted blankets, noise machines, and supplements for better sleep. The Froedtert & the Medical College of Wisconsin health network is the first to partner with Vale.

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