Report finds lack of resources available to adopt behavioural and cultural insights in public health

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Ireland has scored highly in all five commitments to adopt behavioural and cultural insights (BCI) in public health, as outlined by the World Health Organisation. The WHO resolution aims to use BCI to combat major health issues, such as cancer, hypertension, vaccination coverage, antimicrobial resistance, and climate change. Ireland’s Chief Medical Officer, Prof Breda Smith, highlighted how BCI has informed public health communication during the Covid-19 pandemic. The report also found that while there has been progress in BCI research internationally, many countries lack the resources and national strategies to effectively apply BCI to health. Only 10% of public health authorities currently have a dedicated national strategy for BCI.

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