Pharma giant Lily launches digital health experience LilyDirect

Pharma giant Lilly has launched LillyDirect, a digital health experience for patients with diabetes, obesity, and migraines. This platform offers access to healthcare providers, educational information, and a digital pharmacy for select Lilly medicines. Patients can order drugs through a third-party online pharmacy fulfillment service and access telehealth providers. This move reflects a larger trend of pharma companies entering the digital health sector, such as Sanofi’s partnership with DarioHealth and AstraZeneca’s launch of Evinova. Lilly’s goal is to provide patients with an innovative end-to-end experience to manage their health and access their medicines conveniently and efficiently.

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