Eli Lilly, Pfizer, and others want in on the online prescription market

Due to the pandemic, patients have become more comfortable with obtaining their medications online. Direct-to-consumer telehealth has made it easy to schedule virtual visits and obtain prescriptions quickly, with medications being shipped directly to patients’ doorsteps. Eli Lilly has introduced a platform called LillyDirect that allows patients to access and fill prescriptions for its drugs online, with an integration with online pharmacy Truepill for delivery. Patients can click into a pipeline for their specific condition and be routed to telehealth sites that can prescribe them one of Lilly’s drugs if they are eligible. This move demonstrates that big pharmaceutical companies are ready to embrace the trend of online medication distribution.

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