Inclusive storytelling practices towards achieving sustainability development goals

Sergeeva, N;

Green, S;


Inclusive storytelling practices towards achieving sustainability development goals.

Proceedings of the 37th EGOS Colloquium 2021.

European Group of Organization Studies (EGOS)


Sergeeva_Paper June 2021_1docx.pdf

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Sustainable development goals (SDGs) were established by the United Nations in 2015 as a call for actions from individuals, teams, projects, organisations and industries. The UK is at the forefront of delivering the 2030 agenda for sustainable development (HM Government, 2019). The practice of sustainability involves understanding the ways individuals and teams in projects and organisations respond to the sustainability targets set nationally and internationally. There remains little empirical research which explores the ways in which sustainability is enacted and interpreted by sustainability practitioners including those whose job title has direct responsibility (e.g., sustainability consultants, sustainability managers, environmental managers, BREEAM managers etc.). In this study an inclusive storytelling research method is adopted to help to better understand the perspective of sustainability practitioners about the ways they respond to the sustainability agenda. Based on the life-story interviews with 60 sustainability practitioners from across a broad range of business sectors, the study shows that stories, work identities and roles (e.g., champions, activists, facilitators, supporters, motivators, influencers, enforcers, coachers, communicators, promoters, educators, dreamers) emerge in response to the sustainable development goals. Inclusive storytelling highlighted as central to the enactment of responses to the sustainability agenda. In this report we make some practical recommendations for practitioners.

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