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Training manuals to feature augmented reality


Training manuals to feature augmented reality


OUP advances learning through immersive technologies in new licensing agreement

05 September, 2022
/ infocus

 Will Peakin  


Oxford University Press (OUP) has announced that it will license its leading dentistry training manuals to Immersify Education for application in the company’s propriety interactive educational platform, Immersify Dental.

The agreement will see OUP’s high-quality training content used to create new learning modules within the interactive platform, enabling dental students and professionals to benefit from both practical and theoretical learning.

As part of the agreement, Immersify Education will initially license OUP’s leading dentistry titles including The Oxford Handbook of Clinical Dentistry1 and Pickard’s Manual of Operative Dentistry2 with the potential for more titles to be licensed in dentistry and additional academic areas in the future.

By accessing theoretical training through an interactive platform, dental learners and institutions will be able to prepare for real-world scenarios remotely and to the highest standard.

With its vision to become a digital-first publisher and a mission to create world-class academic and educational resources and to make them available as widely as possible, this commercial licensing deal in the field of immersive education technologies represents an important step in an area of focus for the Press.

Andrew Sandland

Andrew Sandland, senior business development and strategy manager at OUP, said: “We are extremely proud to announce our new digital content licensing agreement with Immersify Education, which will help provide the most effective learning experience for students and educators.

“In line with our mission, we are actively looking for opportunities to translate our gold-standard research and training manuals into higher-impact immersive technologies and our agreement with Immersify Education is a positive step in that direction.”

Chloe Barrett, CEO, Immersify Education, added: “For us at Immersify Education, it’s crucial to establish relationships that enable us to continue building and expanding the Immersify platform. Our agreement with Oxford University Press will help us to continue creating expert content and embedding gamified, personalised experiences for the modern generation of learners.”

1https://academic.oup.com/book/35986

2https://global.oup.com/uk/orc/dentistry/pickards9e/

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