Based on social exchange theory, this study aimed to investigate, from the cost-benefits perspective, the intention to co-create open educational resources (OER).
Participants in the study included 311 undergraduate students selected from those enrolled in a course on the China University MOOC platform. Regression analysis was conducted to examine cost and benefits factors that influenced participants’ intentions to co-create OER.
(1) From the perspective of benefits, expected reciprocity, increase in knowledge self-efficacy, and creative self-efficacy were found to significantly and positively impact the intention to co-create OER, while increase in internet self-efficacy was not. (2) From the perspective of cost, perceived effort and perceived privacy were found to significantly and negatively impact the intention to co-create OER, while perceived intellectual property risks were not significant.
Three strategies are recommended to promote the intention to co-create OER based on the findings of this study: (1) focusing on OER communities and developing reciprocity norms; (2) popularizing and promoting knowledge and use of Creative Commons copyright licenses; (3) providing easy-to-use online resource editing tools for use with OER repositories.
Future research should explore other ages, cultural backgrounds, and types of online learning experience to help broaden the universality of the results.
behavioral intention; benefit; cost; knowledge co-creation; open educational resources; social exchange theory.