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Physician Branding 101: Know your why, use goals to drive strategy

Deborah Fisher
WASHINGTON — Physicians should push their own brand or the brand of their organization with full awareness of the goal and the appropriate strategy in place, according to a social media expert at Digestive Disease Week 2018.
“The most important thing … is to know your why. You really need to know what you’re trying to accomplish,” Deborah Fisher, MD, MHS, AGAF, of Duke University, said during her presentation. “Your objectives, your goals are going to drive your strategy.”
Fisher gave attracting patients as an example goal that many
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