EHS
EHS

Social media cost-effective in reaching patients to recruit for trials, learn treatment needs

SAN FRANCISCO — Social media provided the greatest return on investment for researchers gauging the interest of patients with migraines in participating in a study of a nonopioid, nondrug treatment for their condition, according to a presenter here at the American Headache Society Annual Scientific Meeting.
Rebecca E. Wells, MD, MPH, FAHS , associate professor of neurology at Wake Forest Baptist Health in Winston-Salem North Carolina, told attendees that she used social media, flyers, brochures, printed ads, television, email, provider referral and clinicaltrials.gov to advertise her “Stress
EHS
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