As health care evolves to become more consumer-centric, it’s crucial that providers and care advocates evolve with it. For the first time, we’re seeing a noticeable shift in the way providers care for patients, from providing mostly episodic acute care to being focused more on their patients’ health outcomes and overall well-being. While this is certainly a step in the right direction, I believe that transforming care delivery involves understanding patients more holistically and tailoring care to effectively meet their needs.
To explore how people are navigating health and experiencing care, Aetna, the company I work for, launched the Health Ambitions Study. This national survey explored consumers’ health goals and preferences, as well as the patient-doctor relationship in the evolving health landscape. The data show that when it comes to health, every person is unique. With the rise of mobile technologies, data analytics, and digital health tools, consumers are now in the driver’s seat of health care. What they’re telling us is that they want and need a personalized health care experience.